We were asked to create internal brand posters that would be displayed in the lobby of each of their 130 global locations. I was actually inspired to create “travel agency style” images from the New Zealand posters in Murray’s office in Flight of the Conchords.
After trying to do several designs using photography(idea was to have local photographers shoot each location), Gyro Senior Art Director Rei Young asked if he could try to design an 8-bit graphical style to my concept. We decided that due to the time constraints for delivery that finding photographers wouldn’t be feasible.
His final designs were stunning and won Gold and Best in Show Print at the ADDY Awards.
Client: Digital Realty / Agency: GYRO
Via Rei Young